Commercial strategy
Turning a market opening into a proposition that partners and customers can act on.
Commercial profile · The story behind the momentum
Konrad van den Bosch
Entrepreneur & Commercial Business Builder
More than thirty years of seeing the opening, building the proposition and bringing the right people and technology together. Start with what is moving now.
How the opportunity gets built
See it early. Build it boldly. Make it valuable.
Konrad van den Bosch works at the intersection of commercial strategy, business development, international distribution and digital transformation. His contribution is usually connective: recognising an opportunity, shaping a market proposition and bringing the people, technology and distribution structure together to make it work.
The objective is not simply to launch something. It is to give partners a practical route forward—one that can be understood, operated and expanded. That approach now leads with ION MOVES and a connected software stack spanning product information, content, AI search and payments.
Selected professional journey
Current work first. Built from experience.
The most recent work appears at the top. The line then runs back to Manrho Electronics in 1995—the starting point of a career in purchasing, sales, technology and commercial development.
ION MOVES · Main sponsor of DKR
The new European brand chapter opens by continuing more than six years of commitment to De Klimmende Règâhs.
ION MOVES · Europe
Leads European brand development and commercial expansion for ION MOVES as ION Audio builds its renewed Benelux and European market presence.
Connected software solutions
Shapes commerce propositions around Akeneo, Storyblok, Loop54, Mollie and Adyen—selected around the commercial opportunity.
Beyond business
Long-term support for De Klimmende Règâhs, now moving forward with ION MOVES as announced main sponsor for 2027.
Kijkshop online-platform chapter
Acquired the brand name and led its relaunch as a digital marketplace. The venture ended in 2021; the period remains part of the entrepreneurial journey.
ION Audio in the Benelux
Introduced ION Audio in the Benelux, beginning a relationship with the American brand that is now entering a new European chapter.
DirectSale
An early internet wholesale platform, later opened to all shoppers. The model connected customers directly to products from importers and distributors.
Manrho Electronics · Purchasing & Sales Manager
Responsible for purchasing and sales across the photo and video department, representing approximately half of store revenue. Worked at the front edge of digital photography's early Dutch retail adoption.
The commercial advantage
Everything needed to move from opening to outcome.
Markets, software and relationships become powerful when someone connects them with commercial intent.
International distribution
Connecting brands, distributors and retail channels across the Benelux and Europe.
Enterprise commerce
Bringing product data, content, search, payments and fulfilment into one operating model.
Strategic partnerships
Building relationships around shared value, clear roles and long-term commitment.
Frequently asked
Clear answers. No detours.
A concise view of Konrad's experience, current focus and the partnerships he is building next.
Who is Konrad van den Bosch?
Konrad van den Bosch is a Dutch entrepreneur and commercial business builder working across retail, international distribution, e-commerce, enterprise commerce and European market development.
What does commercial business building mean to him?
It means recognising an opportunity and then building the practical route around it: proposition, partnerships, technology, distribution and commercial activation. The aim is to contribute something partners can grow with.
What is his connection with ION Audio?
ION MOVES documents that Konrad introduced ION Audio in the Benelux in 2006. In 2026–2027 he leads European brand development and commercial expansion for the renewed European chapter.
What is his role in enterprise commerce?
He shapes connected commerce propositions around independent specialist platforms including Akeneo, Storyblok, Loop54, Mollie and Adyen. His role is the commercial vision, selection and partner structure around the complete customer opportunity.
What is his involvement with De Klimmende Règâhs?
Konrad's companies have supported DKR for more than six years. ION MOVES has announced it will continue that commitment as main sponsor in 2027.
A useful next step
Looking for context, a connection or a route forward?
Start with the current work on LinkedIn, explore ION MOVES, or visit the media page for news, interviews and the latest announcements.