The commercial challenge
Business buyers order for more people than themselves. They work with assortment choices, internal agreements and repeat purchases. A good environment makes that responsibility easier to manage.
The approach
Consider both the person placing an order and the person using the product. Make relevant information accessible, remove uncertainty around delivery and connect the ordering experience with the organisation behind it. That is a B2C mindset applied to a B2B process.
Technology and processes
Originem uses Staples as an example in its connected commerce presentation. The public material does not specify a full project stack or versions, so this page attributes no particular software implementation or performance results to Staples.
Konrad’s contribution
The project context is work through Originem. Konrad’s expertise in this setting connects commercial objectives, customer needs and platform choices. Public sources do not provide a more detailed breakdown of his individual project responsibilities.
The lesson for other organisations
B2B needs the same clarity as B2C, with added attention to business agreements. Start with the buyer’s day-to-day work.
Read the architectural approach