Vision · Best-of-technology

The commercial question determines the technology.

Not one platform trying to do everything. Specialist building blocks working together to create a clear and reliable customer experience.

Start with the business model.

An enterprise with multiple countries, channels and pricing agreements has different requirements from a simple storefront. First describe the customers, commercial rules and processes. Then decide what each function needs to do.

Composable commerce means selecting and connecting functions such as commerce, product information and content separately. It creates room to improve individual components. It also requires clear integration agreements, data quality and ownership.

The building blocks

Every function has a job to do for the customer.

These are examples of possible solutions. The combination varies by organisation and is not a prescribed software stack.

Sylius

Sylius

Commerce that follows the business model. A flexible commerce engine for assortments, channels, customer groups and ordering. Commercial rules guide the implementation.

Official product information
Akeneo

Akeneo

One foundation for product information. Manage attributes, descriptions and enrichment centrally. Give each channel and language consistent information that helps customers choose.

Official product information
Storyblok

Storyblok / Prepr

Content that fits the customer. A specialist CMS gives editorial teams control of pages and campaigns. The choice between options such as Storyblok and Prepr follows the content workflow.

Official product information
FactFinder

FactFinder / Loop54

From search to the right product. Search and filters help customers find relevant products in a broad assortment. Good product data remains a prerequisite.

Official product information
Adyen

Adyen / Mollie

Payments that fit the market. Align payment methods, countries and processing with the buyer and the organisation. Adyen and Mollie are examples; requirements determine the choice.

Official product information
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Interlayer

Making systems work together. Connect commerce with existing ERP, inventory and distribution systems. Agree which system owns each data set and how errors are handled.

Official product information

More about Prepr · More about Mollie · More about Loop54

Where Sylius 2.0 fits.

For a new platform or a next step, Sylius 2.0 can be part of the discussion. A version or migration decision follows from maintainability, required extensions, integrations and the change programme. A new version number is not a commercial business case by itself.

AI discoverability starts with clarity.

Which questions do customers ask? What information is missing? Make expertise and product data accessible, provide concrete answers and identify sources, people and organisations clearly. This creates a useful foundation for conventional and AI search services.

Konrad helps teams define the first and subsequent steps. Inclusion in ChatGPT, Claude or Google is determined by those services and cannot be guaranteed.

Google on AI and websites

Start a conversation

What would you like to move forward?

An initial exploration or the next step in e-commerce and AI. Talk directly with Konrad about where your organisation stands.